It didn’t happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to new data from Standard Media Index.
In-game NFL advertising revenue during the regular season declined 1.2 percent this year, to $2.42 billion, down from $2.45 billion in 2016.
The data from SMI, which tracks 70 percent of national ad spending from global and independent agencies, is based on total ad spend on NBC, CBS, Fox and ESPN broadcasts during the regular season.
While the average cost of a 30-second spot grew 1.2
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