NFL’s Regular Season Ad Revenue Fell 1.2%, as Makegoods Overtook Unit Rate Increases

Football broadcasters collected $2.42 billion worth of in-game ads

NFL ratings were down 10% during the regular season, which lead to an increase in makegoods for advertisers. Getty Images

It didn’t happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to new data from Standard Media Index.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.