Fans Tell the Story in NFL's New Campaign and Contest

Free Super Bowl tickets will go to community group as large as 62

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Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share stories of why they love the game, according to chief marketing officer Mark Waller.

Waller, named the league’s first CMO in 2009, gave Adweek a preview of this season’s “Together We Make Football” campaign by the NFL and NBC that kicks off Sunday night.

A new 30-second spot starring fans who won free trips to Super Bowl XLVIII last season will air during NBC’s broadcast of the Hall of Fame game.

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