Programming & Performance

NFL Ratings Are Down This Season, but TV Ad Spending Still Jumped 2 Percent in September

Advertisers bought $513 million worth of in-game spots for the month

The first month of NFL football this season raked in $513 million in advertising. Courtesy Getty Images
By Jason Lynch

October 23, 2017

Ratings for NFL games have been off slightly this year, but the bottom line for the networks with football rights continues to grow. Ad spend on NFL games in September increased 2 percent from the year prior, according to new data from Standard Media Index.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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