NFL Net’s Thursday Already a Sales Winner

Network inches closer to sellout

As it gets set to kick off its sixth season of Thursday Night Football on Nov. 10, NFL Network is close to selling out its eight-game prime-time slate.

According to David Pattillo, the NFL’s vice president of media sales, the net has sold more than 80 percent of its in-game inventory, holding back spots in the latter half of the schedule to accommodate scatter buys.

Auto, retail, and QSR have been particularly active in the lead-up to TNF, and studio clients are also a big part of the mix.

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