NFL In-Game Inventory Close to Selling Out

Broadcast nets say demand is at nearly unprecedented levels

With a little more than two weeks to go before the New York Giants and Dallas Cowboys kick off the 2012 NFL season on Sept. 5, demand for in-game inventory has spiked to nearly unprecedented levels. Network ad sales execs say they have sold between 85 percent and 90 percent of their regular-season airtime, with spots fetching premiums in the high single digits versus last year’s rates.