NewMediaMetrics Weighs In on New TV Season

Links emotional attachment of brands to programs

Will die-hard Apple fans fall for Zooey Deschanel the same way they love their iPads? NewMediaMetrics is convinced they will. The New York analytics company correlates the behavior of people with a high degree of loyalty to certain brands with their most favorite media habits.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}