NewMediaMetrics Weighs In on New TV Season

Links emotional attachment of brands to programs

Will die-hard Apple fans fall for Zooey Deschanel the same way they love their iPads? NewMediaMetrics is convinced they will. The New York analytics company correlates the behavior of people with a high degree of loyalty to certain brands with their most favorite media habits.

Each year the company surveys 3,500 consumers, aged 13-54, to gauge their "emotional attachment" to 330 brands and to more than 350 media properties to create a link between the two.

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