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Rainn Wilson proved he knows his marketing jargon, busting out a string of “machine learning,” “bite-sized snackable content,” “premium experiences” and “brand safety” clichés during the second day of NewFronts West on Wednesday.
The Office actor and founder of SoulPancake, an entertainment company with positivity and uplift as part of its mission statement, led a few hundred gathered media buyers and advertisers in a moment of Zen.
“I know you all have ADD, but close your eyes and take a deep breath in and then release it,” he said during SoulPancake’s session at the IAB event in Hollywood.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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