NewFronts West Coast Lineup Will Include Companies Like Snap Inc. and the Los Angeles Times

The event will take place Oct. 9 and 10 in L.A.

The Interactive Advertising Bureau has announced the lineup for its NewFronts presentation on the West Coast.

The lineup, touted by IAB as the “initial” 14 media companies that are now on board, will include the Los Angeles Times, Snap, Inc., the Ellen Digital Network and The New York Times.

Unlike the East Coast version in New York, the event on Oct. 9 and 10 will be held at the same location at the NeueHouse Hollywood in Los Angeles under the theme Hello, LA: Where Ideas Meet Content.

Some presenters scheduled to participate in L.A.

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