Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

Plus, what next year's NewFronts event might look like

a computer screen saying 2020 NewFronts
Viewers' accelerated migration from linear to streaming is top of mind as the 2020 NewFronts begin. IAB, Unsplash

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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