New Study Says by 2025, Half of Consumers Under 32 Won’t Pay for Cable

Resistance is futile: The 'cord-nevers' cannot be stopped

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Forget cord cutters: "cord-nevers" are the people CMOs should be worrying about. A new Forrester study predicts that by 2025, 50 percent of adults under 32 won't pay for traditional cable subscriptions.

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