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As the new year creeps closer, a number of OTT services are expected to flood the market. But as these SVODs come online, how will they attract new users? New research shows that letting viewers have a free trial period might go a long way.
Even AT&T CEO Randall Stephenson, whose company will roll out a new OTT product this time next year, said earlier this month that he believes consumers will only subscribe to “two or three SVOD products.”
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