According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showtime. The research suggests that OTT users, despite the plethora of options, have found the interfaces they enjoy most and use them for long periods of time.
Here’s what else the study revealed:
OTT growth is peaking
Though the percentage of people who have said they subscribe to one or more OTT services has increased since 2013, the percentage of respondents who said they did has hovered at a little more than 60 percent for the past three years.
“Growth is slowing, and the market is reaching the point of saturation,” said Hunter Sappington, research analyst at Parks Associates. “Companies
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