New ESPN Series Shows How O.J. Simpson Changed Advertising—and It Changed Him

Hertz ads, not football, made 'the Juice' a superstar

If you thought FX's superb The People v. O.J. Simpson was the definitive TV miniseries about the NFL star turned criminal, you ain't seen nothing yet.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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