In New Brand Campaign, ESPN+ Asks Sports Fans to Join the Evolution

It combines archival and modern footage with a remixed Daft Punk classic

ESPN knows the way people watch sports is changing, and it wants fans to come along for the ride on their streaming service.

The network’s streamer ESPN+ is today rolling out an integrated brand campaign, “Join The Evolution,” that chronicles the evolution of sports broadcasting and viewership from a fan’s perspective. The spot uses a mix of archival and modern footage to emphasize the live sports and the original content and exclusive features available on ESPN+.

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