In New Brand Campaign, ESPN+ Asks Sports Fans to Join the Evolution

It combines archival and modern footage with a remixed Daft Punk classic

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ESPN knows the way people watch sports is changing, and it wants fans to come along for the ride on their streaming service.

The network’s streamer ESPN+ is today rolling out an integrated brand campaign, “Join The Evolution,” that chronicles the evolution of sports broadcasting and viewership from a fan’s perspective. The spot uses a mix of archival and modern footage to emphasize the live sports and the original content and exclusive features available on ESPN+.

“ESPN

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