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Just as targeting is getting tougher for marketers, two companies are partnering to bridge television and digital attribution.
Neustar, which offers an identity product, and iSpot.tv, a TV measurement and attribution vendor, are integrating to give brands a broader view of multitouch attribution that spans digital and all forms of television.
“We’re as close as the industry has ever been for marketers to have a true cross-channel attribution solution that actually works,” said Sean Muller, CEO of iSpot.tv,
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