Networks Turn NFL Lockout Into Big Win

Most broadcasters near sellout levels for college football

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Four-and-a-half months of labor strife didn’t erode the market’s confidence in the NFL, as buyers and sellers cut deals throughout the lockout as if a resolution were never in doubt. And while the legacy of the league’s first work stoppage in nearly a quarter century is a 10-year peace accord, the rift also had a significant impact on the college game.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in