Streaming & OTT

Netflix's Tiger King Is the COVID-19 Lockdown's First Smash Hit

True-crime docuseries drew 34.3 million viewers in first 10 days

joe exotic and a friend
Tiger King's 10-day U.S. ratings were nearly as high as Season 3 of Stranger Things, according to Nielsen.Netflix
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By Kelsey Sutton

April 8, 2020

As Americans continue to stay home amid the COVID-19 pandemic, millions of them are passing the time by getting a glimpse of the outside world—that is, the one with outlandish big cat enthusiasts like Joe Exotic and Carole Baskin.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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