One day after Adweek reported that Netflix recently dissolved its entire global brand marketing team, one of the streaming service’s top marketers has found a new home.
Stephen Bruno, who spent four years as vp of creative marketing at Netflix, has been named MGM’s new CMO. He’ll start in April and will oversee global marketing and brand strategy for MGM and the company’s film and TV properties.
The move comes on the heels of Adweek’s report that the streaming giant had dissolved the entirety of its global brand marketing team earlier this month, according to several parties with direct knowledge of the matter who spoke on condition of anonymity.
These individuals said the affected team sat under the content and social department, collaborating with that team as well as various third-party agency partners to perform traditional brand marketing duties in promoting the Netflix platform and original programming.
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