Netflix Partners With Walmart to Sell Branded Show Merchandise

Dedicated hub marks streamer's continued push into ecommerce

Netflix has sought to win over streaming subscribers around the world with hit series like Squid Game and Stranger Things. Now, the service is betting that show-specific products available for purchase through one of the country’s biggest retailers will offer another way to keep consumers coming back month after month.

The streaming giant has teamed up with retailer Walmart to sell branded merchandise for Netflix shows and movies via a dedicated hub on Walmart’s website, the companies announced today.

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