As Netflix continues to take over the TV industry—it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on original programing—the company says it has thrived by programming not to demographics but what it calls “taste communities.”
“We found that demographics are not a good indicator of what people like to watch,” said Cindy Holland, vp of original series, today at the Television Critics Association’s summer press tour in Los Angeles.
Instead,

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