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After weeks of speculation, Netflix tapped Microsoft as its partner for its upcoming ad-supported tier.
Netflix hopes to debut its AVOD offering as early as the end of this year and will use Microsoft’s technology to pull it off.
“Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters said in a statement.
In April, the streaming service announced plans to unveil an AVOD tier after it faced its first subscriber loss in over a decade.
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