Netflix Says Squid Game Is Already Its Most-Watched Show Ever

111 million households have sampled the South Korean survival drama

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Squid Game, the bloody survival series that has been at the top of Netflix’s Top 10 list in the U.S. since it premiered in September, is now the streaming service’s most-watched series yet, the company said Tuesday.

According to Netflix, 111 million subscriber households have opted to at least sample the South Korean drama since it premiered on the service on Sept. 17. The series, in which indebted contestants are forced to compete against one another in twisted kill-or-be-killed games, has become a global phenomenon.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in