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Beginning today, Netflix users who search the name “George Floyd” on the streaming service will be served up a collection of shows and movies centered on racial injustice. But subscribers won’t need the search function to find that content: Netflix is promoting the collection, titled Black Lives Matter, to all of its users in the U.S. with a pop-up recommendation urging viewers to browse the titles.
The collection takes its name from the same movement and rallying cry at the center of ongoing international protests against police brutality and racial injustice.