Netflix Releases Black Lives Matter Collection as Streamers Highlight Black Storytelling

Streaming service is recommending the programming to all U.S. users

Netflix

Beginning today, Netflix users who search the name “George Floyd” on the streaming service will be served up a collection of shows and movies centered on racial injustice. But subscribers won’t need the search function to find that content: Netflix is promoting the collection, titled Black Lives Matter, to all of its users in the U.S. with a pop-up recommendation urging viewers to browse the titles.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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