Netflix Pushes Into Ecommerce With Online Shop Selling Show-Specific Collections

Streamer is building out limited-edition product lines around its hit series

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Netflix, which has focused its efforts on selling DVD rentals and on-demand video subscriptions for more than 20 years, is officially getting into the ecommerce game.  

Today, the streaming service is debuting, an ecommerce store offering apparel, jewelry and collectibles to fans of its original series. Items available the first day include hoodies, tees, jewelry and a collectable clock inspired by the streamer’s anime series Yasuke, as well as tees, hats and a wooden kendama toy from the anime series Eden.



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