Netflix Pivots to Weekly Release Schedule for Two Unscripted Hits

Streamer sets 'Reality Wednesdays' with Season 2 of The Circle, Too Hot to Handle

Season 2 of Too Hot to Handle will arrive weekly on Netflix beginning in June. Netflix

Netflix changed the entertainment game nearly a decade ago by releasing entire seasons of its original programming all in one day. But beginning next month, the company will try a more traditional scheduling approach by programming weekly Wednesday releases for the sophomore seasons of two popular unscripted programming hits.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.