Convergent TV

Netflix Pays $1 Billion for CW Streaming Rights

Shows will be on the site as soon as this weekend

By Emma Bazilian

October 14, 2011

There’s been little good news for Netflix in the months since it first announced its universally hated fee hike and (later abandoned) DVD and streaming split. But the company is continuing to build its streaming offerings in hopes of attracting new—and younger—subscribers.

Emma Bazilian
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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