Netflix Misses Subscriber Growth Forecast, but Downplays Its Streaming Competition

Company said it won't begin selling ads and is more 'valuable' without them

Still image from Netflix show Dead to Me
Netflix said 30 million households watched Dead To Me in its first four weeks on the streaming platform. Netflix

With the upcoming loss of two of its most-streamed television series, The Office and Friends, Netflix has had a tough few weeks. On Wednesday, the company faced down another bout of bad news: The streaming service told investors it missed its paid membership growth forecast by nearly half and its U.S. paid memberships slightly dropped.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.