Netflix May Spend $300 Million to Buy a Billboard Company

This would be the streaming media giant's biggest acquisition to-date

Stranger Things is among the Netflix series that use billboards in its marketing campaign. Netflix

Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that has proved quite effective over the decades, and one that’s seemingly immune from the changing media landscape, is physical and out-of-home advertising. Especially advertising on billboards.

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@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.
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