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Netflix rocked the streaming landscape last month when the company said it’s planning to introduce an ad-supported tier after years of staunchly advocating for an SVOD-only model.
While CEO Reed Hastings revealed nothing about a potential timeline for an ad-supported tier, industry experts agreed that it would be several years before Netflix had the framework to introduce an AVOD model.
Now, a report from the New York Times has revealed that the company could launch the AVOD model by the end of 2022 in an accelerated timeline.
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