Streaming & OTT

Netflix May Add Ads by the End of 2022 in Accelerated Timeline

The company is reportedly aiming for the last two to three months of the year

A screenshot from the upcoming fourth season of hit Netflix show Stranger Things
Netflix lost 200,000 subscribers last quarter.Netflix
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By Mollie Cahillane

Netflix rocked the streaming landscape last month when the company said it’s planning to introduce an ad-supported tier after years of staunchly advocating for an SVOD-only model.

While CEO Reed Hastings revealed nothing about a potential timeline for an ad-supported tier, industry experts agreed that it would be several years before Netflix had the framework to introduce an AVOD model.

Now, a report from the New York Times has revealed that the company could launch the AVOD model by the end of 2022 in an accelerated timeline.

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Mollie Cahillane

Mollie is Adweek's senior TV reporter, covering the business of connected TV, streaming, measurement and sports media.

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