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It’s official: Netflix is joining upfront week.
The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York’s Paris Theater. The company’s event for advertisers will likely start with a presentation at 5 p.m., followed by a reception.
For its first year at upfront week, Netflix is looking to put its own spin on the annual advertising showcase, hosting an intimate gathering with its advertising partners.
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