Netflix Could Lose a Quarter of Its Subscribers If It Ever Starts Running Ads

A new survey shows that most consumers like the streaming service exactly how it is

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Consumers like Netflix exactly how it is—at the current price and without ads—according to a new survey from media research company Hub Entertainment Research. And if the streaming service would ever start running ads during its programming, it could lose a quarter of its subscribers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in