Consumers like Netflix exactly how it is—at the current price and without ads—according to a new survey from media research company Hub Entertainment Research. And if the streaming service would ever start running ads during its programming, it could lose a quarter of its subscribers.
The results of Hub’s survey come a month after Netflix began experimenting with running promos for its other programming between episodes of shows that its subscribers were binge-watching. However, the survey was completed prior to those tests.
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