Linear TV’s ongoing declines aren’t breaking news.
In July, streaming surpassed all other TV usage categories for the first time ever, according to Nielsen’s monthly total TV and streaming snapshot, The Gauge. For the month, a record 34.8% of all television viewing was done via streaming, 34.4% came via cable and broadcast was a distant third with 21.6%. In August, streaming climbed even further to 35% of total TV usage.
And according to research by MoffettNathanson, linear TV subscribers are expected to decline by 27 million by 2024, down to less than half of all occupied U.S.