Netflix Builds Up Advertising Team Days Before New AVOD Tier Launches

The streaming service hired five new executives in the department

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We’re days away from the upcoming launch of Netflix Basic with Ads, and the company is busy building up the team that will support the new offering.

Netflix named Julie DeTraglia as its new vice president, ads measurement strategy, effective Nov. 14. She’s coming over from Amazon, where she served as head of strategy and research at Amazon Sports. DeTraglia also held roles at Hulu and NBCUniversal in the research departments.

“I am thrilled to be joining Netflix at this pivotal moment—the global launch of the ads plan.

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