Netflix Premieres an Alien Watch Party at the Olympics

'The World Is On Netflix,' debuting during the opening ceremony, is streamer's second global brand campaign

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If most major media companies are to be believed, streaming video is the future of global entertainment—and Netflix says that goes for outside of Earth as well.

In a global brand campaign officially debuting today during the Olympics opening ceremony, the streaming giant says that even extraterrestrial life are fans of their streaming service, which has programming options highlighting all facets of the human existence.  

The intergalactic ad airing today features a motley crew of wide-eyed animated aliens who, through a reception of videos from earth, experience what human life on earth is like through Netflix originals like Bridgerton, The Queen’s Gambit and My Octopus Teacher.

The alien watch party ends with a simple message on the screen: the world’s stories are all on Netflix.



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