Netflix Adds 15.7 Million Global Subscribers Amid Pandemic

It now has 182.9 million members, 70 million of which are in U.S. and Canada

Netflix said its true crime docuseries smash hit Tiger King was viewed by 64 million households in its first four weeks of release. Courtesy of Netflix

By Kelsey Sutton

April 21, 2020

Key insight:

The subscriber spike is likely a short-term bump and is expected to level out as home confinement ends.

The ongoing Covid-19 pandemic and resulting economic fallout has turned the media and entertainment industry upside down. For Netflix’s short-term, though, it’s resulted in a huge spike in subscribers to the service.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.