Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New study reveals consumers are buying into OTT

The average household spends $7.95 a month for streaming services. iStock

New research shows 32 percent of free trials for streaming services end in a subscription.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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