Nearly 70 Million U.S. Households Now Have a Connected-TV Streaming Device

Adults spend an average of 10 hours, 48 minutes a day consuming media

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U.S. adults are consuming more media but less live TV each day than ever, while the number of households with a connected-TV device has skyrocketed in the past year to 69.5 million, according to the second-quarter 2017 Nielsen Total Audience Report.

Nielsen’s quarterly report focused on the surge in connected-TV devices like Apple TV, Roku, Google Chromecast, smart TVs and video game consoles, which give consumers access to SVOD (subscription video on demand) services like Netflix and Hulu as well as a host of other over-the-top options and other alternatives to broadcast and cable TV.




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