Nearly 25% of U.S. Households Will Be Cord-Cutters by 2022, According to EMarketer

Number of pay TV households expected to dip to 86.5 million this year

The number of households giving up traditional pay television subscriptions continues to increase at a rapid clip. By the end of 2021, more than a fifth of U.S. households are expected to be cord-cutters, according to an August eMarketer forecast released today, and, by 2022, the number of cord-cutting households is expected to make up nearly a quarter of total U.S. households.