For Matt Strauss, pushing back the premiere date of Peacock was never an option.
The seasoned Comcast executive, who was tapped to head up the new streamer as chairman in 2019, realized soon after March’s Covid-19 shutdowns that the new streaming service would arrive in a different landscape than planned. It wasn’t just stay-at-home orders, office shutdowns and a surge in television viewership: Comcast’s biggest marketing vehicle, the 2020 Summer Olympics, was postponed in March, meaning that the company would have to pivot in more ways than one to make sure that Peacock was to arrive with a splash.
But
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