NBCU’s Linda Yaccarino Says Some NFL Advertisers Are Threatening to Pull Out Over Protest Coverage

She’s also holding an industry summit to address measurement and monetization issues

While advertisers are sticking by the NFL games this season, they have made it clear to at least one network that they might pull out if coverage of national anthem protests continues.

Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, said that some advertisers are unhappy about the controversy over protests, which has “impacted” NFL ratings this year. She spoke Friday afternoon in New York during a fireside chat, moderated by Adweek, between her and Oath CEO Tim Armstrong that was part of the Verizon Media Tech Program with digital media agency R/GA.

During

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