NBCU’s Linda Yaccarino Gathers Top Industry Execs to Help ‘Fix … the Ad-Supported Ecosystem’

‘People are running from advertising in droves,’ said NBC chief Robert Greenblatt

It takes a lot to assemble the biggest ad sales execs, buyers, agency heads, CEOs and digital/technology chiefs in one room, but NBCUniversal ad sales chief Linda Yaccarino was able to wrangle them this morning as she attempted to fix some of the industry’s biggest problems.