NBCUniversal's Total Audience Delivery Metric Makes Its Olympics Advertiser Guarantee Debut

TAD measures linear, digital and out-of-home viewing for the Winter Games

During the next two weeks, big names like Lindsey Vonn, Mikaela Shiffrin, Nathan Chen and Chloe Kim will dominate NBC’s Olympics coverage. But the Games’ advertisers will be focused on a different moniker: TAD.