NBCUniversal Wraps Its 'Largest' Upfront Ever, With More Than $7 Billion in Commitments

The company secured CPM increases in the high single digits; Peacock doubled upfront revenue

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

NBCUniversal has joined the upfront wrap party.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in