TV Upfronts

NBCUniversal Wraps Its 'Largest' Upfront Ever, With More Than $7 Billion in Commitments

The company secured CPM increases in the high single digits; Peacock doubled upfront revenue

With offerings like Bel-Air, Peacock doubled its upfront revenue to more than $1 billion.Greg Gayne/Peacock
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By Bill Bradley

June 30, 2022

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Bill Bradley

Bill Bradley is Adweek's deputy TV editor.

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