NBCUniversal Will Stay Mum on Peacock Promotion Until 2020, Unlike Streaming Rivals

Decision bucks Disney+, HBO Max investor days held months in advance

As its streaming rivals are making a lot of noise about their upcoming offerings, don’t expect to hear much more about NBCUniversal’s new service, Peacock, anytime this year.

That’s according to NBCUniversal CEO Steve Burke, who said on Comcast’s earnings call Thursday morning that the broadcaster would keep most of the details of the service’s marketing efforts and promotion under wraps until a couple months prior to the service’s April premiere.

“I think we’re going to remain pretty quiet until a month or two before launch, in terms of the details, for competitive reasons,” Burke told investors.

The Comcast-owned media company’s decision to keep details on the upcoming streaming service mum bucks a trend that was set by Disney and WarnerMedia, both of whom have opted to hold investor days centered on detailing information about their services.



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