NBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisis

Company accelerates efforts to bring streaming innovations to TV

Linda Yaccarino is reducing ads to “do what’s right for our audience and marketers,” she said. NBCU
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.