NBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisis

Company accelerates efforts to bring streaming innovations to TV

As the TV industry continues to grapple with the impact of COVID-19, NBCUniversal is taking new steps to assist its marketing partners during the pandemic.

The company is reducing the number of ads across several categories in its portfolio—including news and late-night—in what ad sales chief Linda Yaccarino says is a permanent effort to move some of the ad formats and innovations (announced at the Peacock investors day in January) over to linear TV.

Beginning immediately, NBCUniversal will be coming with different approaches to roll back ads in an effort to “do what’s right for our audience and marketers,” Yaccarino, chairman of advertising and partnerships, NBCU, wrote in a new blog post.

The ad reductions will occur in news programming, late-night NBC and Bravo shows, reality programming, competition shows like America’s Got Talent and other cable originals.




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