NBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisis

Company accelerates efforts to bring streaming innovations to TV

Linda Yaccarino is reducing ads to “do what’s right for our audience and marketers,” she said. NBCU
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}