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After reducing ads by 10 percent this season on its prime-time original shows, NBCUniversal is doubling-down on its plan, and will cut prime-time ad loads by an additional 10 percent over the next year, the company said.
That means that by 2020, the company will have pared down prime-time ad loads and ad clutter by more than 20 percent. Additionally, NBCU is pursuing further reductions in ad time and is looking at expanding the cuts to additional programs, outside of its originals, and other dayparts, including Today in the morning.
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